Model Magic is a soft, squishy, air dry modeling clay made by Crayola. For this campaign I gave personality to the blocks of clay. By placing a thought bubble above its 'head' the clay than can imagine everything that it can become. The goal for this campaign is to show that there are many different things to mold, shape, and form with not just your hands but with imagination.
Spread ad
Spread ad
Guerilla advertising with an escalator
Transit ad